Social Media and the NBA: Surprising Correlation Between NBA Salaries and Social Media Usage As communication technologies evolve, players no longer need to rely solely on classic media outlets (TV, newspapers) to communicate with their fans. The NBA player base, as a whole, began to take their thoughts and feelings to new media outlets, especially Twitter and Instagram, and unlike TVs and newspapers, these players can quantitatively see how many people their messages have reached online. Such statistics soon became the metrics that informally measure players' popularity. In this paper, I aim to explore whether there is a distinguishable positive correlation between social media outreach and NBA salaries. If not, I plan to turn my attention to individual player's advertising revenue.
I am a huge sports fan and specifically a big Yankees fan as I live in the Bronx close to the stadium. I have never participated in fantasy sports and I'm curious what it's like. If you have participated in fantasy sports, what is it like? If you have not participated in fantasy sports, what about fantasy sports interests you?
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